The UK-listed Smarter Web Company boosts Bitcoin holdings with £1.85M buy

The Smarter Web Company PLC has expanded its Bitcoin treasury with a £1.85 million acquisition of 23.09 BTC, marking a strategic push into digital assets as part of its long-term “10 Year Plan.”

The Smarter Web Company PLC, a UK-listed technology and digital services provider, has expanded its Bitcoin (BTC) treasury holdings with a fresh acquisition of 23.09 BTC, according to May 23 official announcement. The purchase, valued at £1.85 million (approximately $2.48 million), was made at an average price of £80,126 ($107,424) per BTC.

This acquisition brings the company’s total BTC holdings to 58.71 BTC, accumulated at an average purchase price of £77,326 ($103,671), representing a total investment of £4.54 million.

The move is part of Smarter Web’s “10 Year Plan,” which includes a digital asset treasury strategy focused primarily on Bitcoin. Since 2023, the company has also accepted Bitcoin as a form of payment.

Smarter Web’s buy is part of a broader trend in which companies holding BTC on their balance sheets have been aggressively expanding their positions in recent months. However, Smarter Web appears somewhat late to the party, initiating this major buy after BTC price recently made a new ATH.

Prior to Smarter Web’s move, Abraxas Capital, another UK-listed entity, made headlines in mid-April by acquiring nearly 3,000 BTC (worth over $250 million at the time), signalling a strategic shift toward crypto exposure among British firms.

This momentum mirrors the aggressive accumulation seen in the U.S., where Strategy continue to lead the way. Just a few days ago, Strategy added 7,390 BTC to its balance sheet in mid-May, pushing its total holdings to 576,230 BTC.