Upland launches FIFA Women’s World Cup experience in metaverse

Upland, a metaverse app, is collaborating with FIFA to offer fans an immersive experience of the FIFA Women’s World Cup Australia & New Zealand 2023, reports on July 21 reveal.

Upland to launch FIFA Women’s World Cup in metaverse

The partnership aims to engage the FIFA Women’s World Cup fan community. Supporters can have a fully immersive and unique experience of the FIFA Women’s World Cup Australia & New Zealand 2023 through the metaverse platform designed for the event.

The metaverse platform features FIFA Women’s World Cup Australia & New Zealand 2023-themed Cafes, allowing fans to collectively socialize, chat, and support their teams, celebrating women’s football. 

Additionally, the platform offers a collection of digital assets and highlights videos related to FIFA’s tournaments, which fans can experience in a gamified manner. This allows fans to acquire, trade, and complete different collections of digital assets, showcasing their team pride.

In the Upland Metaverse, the collectibles become rewards for fans’ team pride, with varying rarity representing all thirty-two countries participating in the tournament. Users can display their country and team pride on their virtual properties, wave flags in their neighborhood, and explore the vast Upland world with these collectibles.

Moreover, the Upland platform allows users to create customized games and experiences using their true ownership of the FIFA tournament digital collectibles.

Participation in platform-sponsored community events allows fans to increase their fan score, and those with high Fan Scores can compete in unique and exclusive cross-tournament collections and bundles. 

These bundles may include Passes, which fans can exchange for highlight videos capturing their favorite plays and players. The platform aims to offer fans an engaging and interactive experience throughout the FIFA Women’s World Cup.

Upland metaverse fostering engagement

Dirk Lueth, Upland’s Cofounder and CEO, said:

 “We are thrilled to continue our web3 experience in Upland for the FIFA Women’s World Cup Australia & New Zealand 2023 and build a celebrated experience that unites the past, present, and future of the world’s largest football competition. We aim to build long-term, sustainable momentum for FIFA tournament growth in web3 as we continue to build Upland as the metaverse super app.”

At the FIFA Women’s World Cup in Upland, the team adds, emphasis is on fostering interaction and engagement between football enthusiasts from different parts of the world in an immersive 3D experience.