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Adidas announces collaboration with NFT artist Fewocious

adidas-announces-collaboration-with-nft-artist-fewocious
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Adidas announces collaboration with NFT artist Fewocious

Adidas, the global apparel company, has partnered with digital artist Fewocious for a special sneaker collaboration that combines physical footwear with NFT technology.

The collaboration will involve the release of 4,500 editions of an NFT mint pass named “Trefoil Flower,” which can be obtained exclusively through the OpenSea marketplace starting from June 22.

https://twitter.com/adidasoriginals/status/1668621568552075270?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1668649496291467265%7Ctwgr%5Ea4ab03477f0400273313b79af81c033800882495%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fdecrypt.co%2F144457%2Fadidas-reveals-sneaker-collab-nft-artist-fewocious

NFC tags embedded in every sneaker

In a June 13 announcement, Adidas took to Twitter to share the news of their NFT collaboration with Fewocious, the artist who garnered recognition for achieving $50 million in lifetime sales, and collaborations with RTFKT (owned by Nike), and the auction houses Christie’s and Sotheby’s. 

To introduce this innovation, Adidas will be conducting a three-tier pre-sale of the Trefoil Flower NFT, followed by a public mint.

In Tier One, holders of specific Adidas NFTs, including ALTS by Adidas NFT with DECOS ALT[er] Ego, ALTS by Adidas NFT with SOLES ALT[er] Ego, or FEWOCiOUS x FewoWorld: Paint Drops NFT, will receive early access and enjoy discounted prices.

For Tier Two, participants who hold at least one ALTS by Adidas NFT ALT[er] Ego or any FEWOCiOUS NFT will gain presale access at regular prices.

Lastly, Tier Three caters to holders of NFTs from Gmoney’s Admit One, Bored Ape Yacht Club, Doodles, Inhabants: Generative Identities, or Farokh’s Rug Radio collections, offering them the opportunity to participate in the presale.

Early access to the minting process at a discounted price of 0.2 ETH, equivalent to approximately $350 at the current market rate, will be granted to holders of Adidas’ existing Alts Decos and Soles NFTs, as well as Fewocious Paint Drops

As part of their announcement, Adidas also shares its plan to embed NFC tags in each pair of physical sneakers, revolutionizing the world of footwear.

The NFC tags, commonly found in devices like smartphones and contactless credit cards, will serve as technological devices that can be scanned for verification. What sets this initiative apart is that each NFC-tagged sneaker will be linked to a companion NFT.

Where physical and digital intersect

This project is not Adidas first dip into the NFT market. Rather, the company first ventured into this space when they acquired a Bored Ape NFT in December 2021.

Building on this initial venture, Adidas continued to collaborated with prominent entities in the NFT space, namely the Bored Ape Yacht Club, Punks Comic, and renowned NFT influencer gmoney, to create the “Into the Metaverse” collection.