In a press release on Wednesday, Blockchain.com announced it has signed a deal with the Dallas Cowboys to become the team’s “exclusive digital asset partner.” The arrangement will provide Blockchain.com with significant exposure via television, signage, radio, and its own club area inside AT&T Stadium in Arlington, Texas.
NFL Team Signs First-Ever Crypto Deal With Blockchain.com
Blockchain.com has joined a growing number of digital asset companies that are focusing on sports as the firm, launched in 2011, has announced a partnership with the NFL’s Dallas Cowboys. Blockchain.com will become the team’s “exclusive digital asset partner,” according to sources from Dallas. Blockchain.com joins a growing list of cryptocurrency startups venturing into the sports market, including FTX and Crypto.com.
The company, which was formed by Peter Smith, Nicolas Cary, Antony Jenkins, and Jim Messina, will benefit from a variety of sponsorship opportunities, including advertising and branding. Peter Smith, CEO of Blockchain.com, met with Jerry Jones, owner of the Dallas Cowboys, at The Star in Frisco to announce the new partnership.
“When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could,” Jones said in a statement on Wednesday.
Smith added that the company chose the Cowboys due to their legacy, and Cowboys fans will receive some crypto incentives. Cowboys fans will have the opportunity to win prizes and “exclusive experiences,” according to Alexandra Skores of dallasnews.com.
“Over the course of our long-term partnership, our goal is to partner with the Dallas Cowboys on helping the world to understand cryptocurrency,” Blockchain.com’s CEO said during the announcement.
NFL Sets Guidelines for Crypto Adoption
The latest agreement comes on the heels of the NFL’s March 22 announcement of new standards for blockchain partnerships. Clubs may now connect with cryptocurrency exchanges, wallet providers, and NFT platforms.
NFL executives underlined that the league had recognized some blockchain-related enterprises that they believe may participate in advertising linkages with the clubs and league without assuming any big regulatory or brand risk.
The agreement, which begins with a promotion for new user sign-ups, will also involve collaboration on events and content aimed at educating the community about the cryptocurrency sector, Smith said. According to the team, the “Block Party,” an upcoming event, will function as an educational summit.
Crypto Industry and Sports
The news of the collaboration comes at a time when other digital asset firms are moving into sports marketing. Last year, the Houston Rockets teamed up with bitcoin-focused NYDIG to deliver a variety of cryptocurrency services to the NBA team.
For the first time, major firms in the space, such as Coinbase, FTX, and Crypto.com, aired ads during the 2022 Super Bowl – another first for the industry.
In 2021, FTX became the first cryptocurrency exchange for sponsoring a professional sports venue after completing its arrangement with the Miami Heat NBA team in March of that year. Then, in December 2021, Crypto.com was awarded the naming rights to a multi-purpose arena in downtown Los Angeles.