Bitcoin
Bitcoin (BTC)
$62,614.00 0.95957
Bitcoin price
Ethereum
Ethereum (ETH)
$3,439.12 1.02886
Ethereum price
BNB
BNB (BNB)
$407.53 0.39092
BNB price
Solana
Solana (SOL)
$131.37 0.49633
Solana price
XRP
XRP (XRP)
$0.5957290 -1.9761
XRP price
Shiba Inu
Shiba Inu (SHIB)
$0.0000151 11.78988
Shiba Inu price
Pepe
Pepe (PEPE)
$0.0000042 45.64112
Pepe price
Bonk
Bonk (BONK)
$0.0000243 1.67082
Bonk price
Bitcoin
Bitcoin (BTC)
$62,614.00 0.95957
Bitcoin price
Ethereum
Ethereum (ETH)
$3,439.12 1.02886
Ethereum price
BNB
BNB (BNB)
$407.53 0.39092
BNB price
Solana
Solana (SOL)
$131.37 0.49633
Solana price
XRP
XRP (XRP)
$0.5957290 -1.9761
XRP price
Shiba Inu
Shiba Inu (SHIB)
$0.0000151 11.78988
Shiba Inu price
Pepe
Pepe (PEPE)
$0.0000042 45.64112
Pepe price
Bonk
Bonk (BONK)
$0.0000243 1.67082
Bonk price
Bitcoin
Bitcoin (BTC)
$62,614.00 0.95957
Bitcoin price
Ethereum
Ethereum (ETH)
$3,439.12 1.02886
Ethereum price
BNB
BNB (BNB)
$407.53 0.39092
BNB price
Solana
Solana (SOL)
$131.37 0.49633
Solana price
XRP
XRP (XRP)
$0.5957290 -1.9761
XRP price
Shiba Inu
Shiba Inu (SHIB)
$0.0000151 11.78988
Shiba Inu price
Pepe
Pepe (PEPE)
$0.0000042 45.64112
Pepe price
Bonk
Bonk (BONK)
$0.0000243 1.67082
Bonk price
Bitcoin
Bitcoin (BTC)
$62,614.00 0.95957
Bitcoin price
Ethereum
Ethereum (ETH)
$3,439.12 1.02886
Ethereum price
BNB
BNB (BNB)
$407.53 0.39092
BNB price
Solana
Solana (SOL)
$131.37 0.49633
Solana price
XRP
XRP (XRP)
$0.5957290 -1.9761
XRP price
Shiba Inu
Shiba Inu (SHIB)
$0.0000151 11.78988
Shiba Inu price
Pepe
Pepe (PEPE)
$0.0000042 45.64112
Pepe price
Bonk
Bonk (BONK)
$0.0000243 1.67082
Bonk price

Crypto startups shifting from airdrops to loyalty points 

crypto-startups-shifting-from-airdrops-to-loyalty-points
Edited by
News
Crypto startups shifting from airdrops to loyalty points 

Many crypto startups are introducing loyalty point systems to foster user engagement.

This shift comes as these companies move away from the previously popular strategy of token airdrops, where free crypto tokens are distributed to users. This is partly due to the realization that airdrops have not significantly impacted user retention and the increasing regulatory focus on the tokens.

However, these emerging loyalty programs have been criticized for lacking clarity. Many startups have not detailed how these points can be redeemed, leading to user dissatisfaction and concerns from experts about potential regulatory issues.

One notable example of this trend is the blockchain project Blast, which has drawn significant interest by offering points to its users. Despite not having an operational blockchain, Blast has attracted over $1.3 billion in crypto investments from participants eager to find out how to utilize their accumulated points, with details promised to be revealed on May 24.

Critics point out that loyalty points lack this capacity, unlike token airdrops, which have been effective in distributing a project’s token supply more broadly. Additionally, since most loyalty programs are not blockchain-based, their operations remain less transparent. Consequently, these loyalty points’ overall scale and impact within the market are more challenging to assess.

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