Nansen launches loyalty program for active users

Blockchain analytics platform Nansen is rolling out a loyalty program to reward user engagement across its platform.

On Tuesday, June 17, Nansen officially launched Nansen Points, a loyalty initiative designed to reward active users based on their engagement. Participants will earn points through onboarding actions, subscriptions, staking, and referrals.

With the launch of Season 1, users can begin accumulating points that will be redeemable through Nansen and select partners, including Bybit, Delphi Digital, Velo, and KAST.

Perks available through the program include discounts on Nansen services, permissionless rewards, early access to new features, exclusive partner rewards, and priority entry into the Nansen Alpha community.

Nansen aims to reward genuine participation

Nansen CEO Alex Svanevik said the loyalty program will unfold across multiple seasons, with each season bringing new rewards. The initiative is focused on meaningful user activity rather than superficial engagement.

“We believe the best loyalty programs reward genuine participation, not quick clicks. Nansen Points is built around that principle—each season brings new rewards and perks for users who subscribe, stake, and refer others into the Nansen ecosystem. We’re not chasing short-term hype. Instead, we’re focused on building a program that evolves across multiple seasons, alongside the people who are truly invested in what we’re creating,” Alex Svanevik, Nansen.

Among the partners is crypto exchange Bybit. Co-founder and CEO Ben Zhou said the collaboration is part of Bybit’s strategy to appeal to experienced traders by offering more than just rewards.

“Bybit is committed to elevating the experience of our most sophisticated traders. We’re thrilled to partner with Nansen to deliver not just rewards—but real, professional-grade advantages that matter,” Ben Zhou, Bybit.