Crypto Twitter thrilled about Google Play adding NFT support

Google Play Store has updated its policy to pave the way for digital collectibles and NFTs on its platform. Crypto Twitter’s reaction is beyond optimistic.

Google Play Store has updated its policy to enable blockchain-based app and game developers to integrate non-fungible tokens (NFTs) into their offerings responsibly and transparently.

According to the team’s July 12 blog post, the new policy aims to enable developers of blockchain-based apps to develop more immersive and engaging digital experiences with non-fungible tokens (NFTs). It will take effect on Dec. 7.

The Google team has buttressed the need for blockchain-based app and game creators to operate responsibly by ensuring they focus on offering users safe, transparent, and trusted experiences.

“As blockchain technology continues to evolve, maintaining user trust is paramount. As part of the policy update, we require that apps be transparent with users about tokenized digital assets. For example, developers must declare this clearly if an app or game sells or enables users to earn tokenized digital assets.”

Android Developers Blog 

The team further clarified that blockchain-based app and game developers must refrain from promoting or glamorizing “any potential earning or rewards users may gain from playing or trading activities.

Crypto Twitter reacts

Market participants and NFT enthusiasts have commended Google’s latest policy update. Mythical Games’ CEO John Linden described it as a move that will foster web3 adoption while also protecting consumers.

The NFT and metaverse project Axie Infinity also expressed excitement over the latest development.

NFT trading volumes have experienced a steep decline in recent months due to the chilling effects of crypto winter. However, Google’s latest embrace of digital collectibles is expected to turn around the dwindling fortune of this once-booming ecosystem.